How to Write about Yourself with Confidence

Nov 14, 2017 | 3 comments


Your brand story is not about you; it’s about your Dream Client.

But does it mean you don’t have to talk about yourself? Should you remove yourself from your online presence and speak only in the second and third person?

Of course not.

Your Dream Client is the hero, yes, but you are the one who makes them aware of their superpower, pulls them out of the life as they know it, and leads them to the Special World so they can become who they need to be.

Without you, there is no hero – and no story.


Now, to make the story happen, you need to make your Dream Client trust you, first.

You do it by:

★ Treating them like a human being, not like a “buyer persona.” (Read more here: An Open Letter from Your Dream Client.)

★ Showing them there’s a human being behind the screen, too. Someone who gets them and is ready to help. Someone they can trust. You.

That’s why you need to talk about yourself even if you’d rather not. And you need to do it with confidence.


Now, in writing, the perceived level of confidence is not the same as reality. For most people, writing about themselves feels awkward. As a result, they may end up sounding either too insecure or arrogant. Neither reflects their actual level of confidence, and neither encourages trust.

Let’s talk about how to make your bios, social media updates, web copy, emails, and other parts of your online presence sound confident by taking control of your tone.


How not to sound like an egomaniac when you talk about yourself online (and why you have to)Click To Tweet


How to write when you write about yourself

So, why do some people come across as arrogant or insecure when they write about themselves, whereas others sound casual and confident?

It’s all about your tone.

In writing, you lack the advantage of immediate feedback that tells you to adjust your behavior. You also can’t use body language, facial expressions, and intonation to change the way you sound.

That’s why you need to watch your tone even more carefully in writing than when you speak. Here are three quick tips:


How to sound confident when you talk about yourself

★ Always talk about yourself in the first person. Third person bios are lame. But also, they add a formal tone to your writing and widen the gap between you and your reader.

★ Talk to one (specific) person, not to a crowd. Make your writing a friendly conversation between you and your best reader. When you keep thinking of all the people who may read it, you tend to imagine your critics. And that’s when insecurity finds its way into your writing.

★ Be brief and direct. Don’t meander; get to the point. You don’t have to apologize, explain why you talk about yourself, or do it just between the lines.

Anything you do to downplay your achievements, whether it’s overexplaining, self-deprecating humor, or masking your words as something else, has the opposite effect: It makes you sound awkward or arrogant. The most natural thing you can do when talking about your achievements is just to state the facts.

And when talking about yourself still feels awkward, remember this:

It’s still not about you.

I mean, when you talk about yourself as an online business owner, you don’t do it to boast and show off. You do it because it’s part of something bigger than you.

Your vision. Your why.

You can’t positively influence people and make your vision a reality unless they trust you. And they can only trust you when they know you and know your story

So, you need to talk about yourself without making it all about yourself.

Learn more: How to self-promote without feeling arrogant and salesy


But your tone isn’t everything. You also need to be mindful of what you say:

★ Set clear boundaries. What you don’t share is just as important as what you do share. Having clear boundaries makes you more trustworthy and confident.

We talk about this in the next episode here: How to Share Your Humanness Online without Killing Your Brand

★ Share both your struggles and accomplishments.

★ Find the right balance between talking about yourself and others. People follow you because it’s you, and they want to know more about you. But not when it’s me-me-me all the time.

Does talking about yourself online feel awkward? Read thisClick To Tweet


✯ In the meantime, I’d love to hear what you think. How do you feel about talking about yourself? Let me know in the comments.

✯ Need help telling your brand story? The Brand Story Kit launches soon. Learn more here.

✯ If you liked the article, would you please share it on your favorite social media? Thank you!



  1. Trisha

    “Your Dream Client is the hero, yes, but you are the one who makes them aware of their superpower, pulls them out of the life as they know it, and leads them to the Special World so they can become who they need to be.” I love this–and I’m often struck by how much a little experience with creative writing is helping me get my head around the ‘marketing and branding’ side of online teaching. You know what would be really helpful, is to see a few examples of when people do this well…and even when it could be done better. I understand that it’s kind of a tricky thing to do–look at someone’s writing and say what could be better. But that’s kind of what you do in a writer’s group–with everyone’s permission, of course. Maybe you already do something like that in your FB group? Anyway, I love your posts.

  2. Sanjeev P

    This is really good advice and you do have a very beautiful and unique writing style. This is something that comes naturally, I think and cannot be learned. Most of the points mentioned are indeed valid and if followed, will definitely help to create content that is engaging and informative at the same time.


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