An Open Letter from Your Dream Client
Hey, it’s me. Your Dream Client. We need to talk.
You don’t know me yet. Maybe you think I’m a unicorn. Or a cricket.
A fictional character you made up in your head. An “Ideal Client Persona” you drafted up during an online marketing workshop.
But I’m not. I promise.
I’m a living and breathing human being. I got my heart, I got my soul. And headaches, and toothaches, and bad times too, like you.
(And old movie references. Couldn’t help it.)
Anyway. I also have a problem. It may not be a big problem, for someone else. But for me, it’s big enough. That’s why I spend so much time looking for a solution.
I have to tell you, it’s not easy. Many people online seem to have a solution for me. But I don’t trust them. I mean, I want to trust them. I really, really do. But they don’t make it easy for me.
I follow them on social media. And they show me a logo instead of their face. They send me automated messages. Thanks for following, download my free e-book.
I look at their websites, searching for traces of humanity. But what I get are stock photos of happy business people. Pop-ups that can’t be closed. Pop-ups on pop-ups on pop-ups.
Sometimes, I even give them my name and email address. To get to know them better. Maybe there is a human being behind the screen, after all.
And they show me a countdown. This amazing offer will disappear in 1 hour and 33 minutes. Forever. You have to buy now. This is a one-time offer.
And then they send me emails. They repeat my name like a broken record. It’s kind of creepy. Why didn’t you buy, Veronika? I’m so surprised, Veronika. Thought you were serious about this, Veronika. I can use the FNAME tag, too. It’s not that hard.
I don’t want to complain. I’m just tired of looking for YOU and having to deal with all the marketing noise along the way. I don’t mind being A/B tested, funneled, and converted, as long as I can still feel like a human being.
So, I wanted to ask you something: Please, stop hiding away from me. I need you.
I know that you exist. I know that you can help me.
I don’t care about your typos, accent, bad hair days, or whatever it is that’s preventing you from putting yourself out there.
I don’t care about your plugins and email services and social media strategies. Please, stop “getting ready” and start talking to me. I’m looking for you, every day.
The online world is a loud place, so it may take a while before we find each other. But please, don’t give up. I may be just behind the next corner.
And once I find you, please give me some time to get to know you. It’s not you, it’s me. I’ve been scammed too many times. I won’t buy from you immediately.
I won’t even get in touch immediately. I don’t “schedule free calls” with people I don’t know. Please, don’t take it personally. Please, give me another, less intimidating option so I can get to know you better.
And also, please, give me permission to say no without feeling guilty. I may have a hundred reasons why I didn’t buy from you this time. The reasons usually have nothing to do with your offer. I got life, remember?
And finally, please don’t give up on me just because you don’t see me and hear me. Maybe I’m just not the kind of person who replies to emails and comments on blogs. Maybe I prefer to listen. Or maybe I’m collecting courage to reach out to you.
It would be much easier if you showed me that you’re a real human being, just like me. A person who has a face, an offline life, bad hair days, sense of humor, headaches, sorrows, fears.
These are the things that would make me trust you.
In any case, I am here. I’m not just in your head. Please don’t give up on me. I’m listening to you.
Thank you. I hope we’ll talk soon,
Your Dream Client
P. S. Couldn’t guess the movie? It was Hair. Best. Scene. Ever.
P. P. S. :
Help your Dream Client find you
Writing for Dream Clients is a workbook of writing prompts designed to help you exercise your business writing skills so that you’re ready to create unique, smart, and creative blog posts, newsletters, Instagram captions, social media posts, YouTube scripts, or podcast scripts.
It’s written specifically for people who want to market their educational or coaching services and products by building trust and empathy with their audience through writing.