Simplify Your Business: Easy-to-create Products, Events, and Content
“What would this look like if it were easy?”
As a chronic overthinker, I keep asking myself this question all the time. And I still consider it one of the best questions I’ve ever come across.
Let’s talk about what the answers may be when it comes to running an online teaching or coaching business.
Easy to create products, events, and content
As a business owner, you need to do content marketing to build your community and find clients, create products to diversify your income streams, and you also need to do amazing client work. And that’s still not all you need to juggle.
So if you can do any or all of those things the easy-ish way, then you should.
And I believe that things that tend to be complicated, like books, online events, and blog posts, can be simplified while still providing a lot of value to your community.
Here are some ideas for super-valuable things you can create for your community in no time.
• A workbook
A workbook is a book that focuses on activities rather than explaining the theory. And coming up with activities, prompts, or exercises takes a lot less time than writing a full-length book.
• Another kind of low-content book
A planner, a reflection journal, a niched notebook, a book of prompts — these are all easy-to-create books that you can price the same, or even more, than full-length books, although the content itself is just a few pages or even a few words.
• A repurposed book
If you’ve been blogging, podcasting, or writing on social media for some time, chances are that you have enough content to merge, organize, clean up, and turn into a book.
• A workshop
The word workshop has lost its meaning, as people (and especially marketers) use it for all kinds of events. But the way I see it, during a workshop, the participants should work, not just sit and listen to you. And that’s a good thing, because instead of preparing an hour-worth of slides, you can come up with an activity (writing, planning, talking to each other, creating something…) and let the participants do the work.
• A group meeting
Often, all your clients need is someone to brainstorm with, someone to practice with, or someone to talk to. And this someone doesn’t even need to be you. You can organize the meeting, divide people into groups, and let them talk to each other in breakout rooms. Of course, you’d want to give them some guidance and feedback, but still, it’s much less work than doing a webinar or 1:1 meetings.
• A silent co-working session
A co-working session is basically an online version of a co-working space, a coffee shop, a library, or a college silent study space.
In a co-working session, people meet in a virtual room (such as via Zoom) to work or learn together in silence. Typically, they would share their goals for the session with each other at the beginning of the session, then mute themselves and work with their camera on or off (just knowing that others are there) for 20, 40, or 60 minutes, then take a break, share their progress, and chat with each other. This process can be repeated several times.
Zero prep time for you.
• A small summit
An online summit is an event where several experts talk about different aspects of a specific topic. It usually lasts for 2 – 5 days and is delivered through live video lessons, pre-recorded video lessons, live meetings, and a group chat.
Now, hosting a summit can be really overwhelming, unless you decide on a simple, intimate event, such as The Online Teacher Summit that I co-host with Elena Mutonono. Elena has written a post about the small summit concept that you can read here. It’s not exactly something you can do “in no time,” but it’s still a simplified version of something that tends to be complicated, which is the point of this post.
3. Blog posts
• A case study
A client result or a client project can make up for an easy-to-create article that not only fills the gap but can also help you get more clients.
• An interview
Instead of writing an article, you can interview a client or a colleague.
• A guest post
You can also ask a peer to guest post on your blog.
• A listicle
Finally, you can create a post with a list of tips, resources, or ideas, just like this one.
Ready to step back?
The way I see it, the main issue here is to give yourself permission to step back. To ask questions instead of giving answers. To let someone else do most of the work.
At first, it may feel like selling air, silence, empty space. It may feel uncomfortable. It may feel lazy.
But when you look at it from your clients’ perspective, you can see that there’s a lot of value in the white space you provide this way:
- When you ask them questions instead of providing answers, you help them come up with their own solutions and take ownership of their learning.
- When you sit with them in discomfort rather than always providing advice, you help them uncover their own power.
- When you connect them with each other and other people from your industry, you give them access to more ideas, opportunities, and creative energy than if it were just you.
And so on.
What I’m trying to say is that stepping back isn’t lazy; it’s courageous.
And it creates brave, independent, self-confident, and proactive learners.
Write content that effortlessly and consistently attracts your dream clients
Writing for Dream Clients is a workbook of writing prompts designed to help you exercise your business writing skills so that you’re ready to create unique, smart, and creative blog posts, newsletters, Instagram captions, social media posts, YouTube scripts, or podcast scripts.
It’s written specifically for people who want to market their educational or coaching services and products by building trust and empathy with their audience through writing.