paperback workbook or Kindle e-book

Writing for Dream Clients: Writing Prompts for Online Teachers, Coaches, and Course Creators

Write content that effortlessly and consistently attracts your dream clients

120+ thought-provoking writing prompts, reflection questions, and creative exercises

paperback workbook or Kindle e-book

Writing for Dream Clients: Writing Prompts for Online Teachers, Coaches, and Course Creators

Write content that effortlessly and consistently attracts your dream clients

120 thought-provoking writing prompts and 6 bonus creative tasks

Who is this workbook for?

  • Online teachers and coaches who run an independent business and want to market their educational or coaching services (online lessons, programs, coaching sessions), infoproducts (online courses, books, workbooks), events (workshops, webinars, summits), memberships, and similar
  • Other experts who make a living online sharing their expertise online through blogging, podcasting, making videos, writing books, hosting communities, memberships, or events, and similar 
  • Anyone who uses educational content to market their online business and wants to make a big impact on a few people rather than a small impact on the masses  

Write content that effortlessly and consistently attracts your dream clients

Writing for Dream Clients is a workbook of writing prompts designed to help you exercise your business writing skills so that you’re ready to create unique, smart, and creative blog posts, newsletters, Instagram captions, social media posts, YouTube scripts, or podcast scripts.

It’s written specifically for people who want to market their educational or coaching services and products by building trust and empathy with their audience through writing. 

Working with the prompts will help you:

  • Go down to the essence of your story and your Dream Client’s story and find where they intersect so you can write from the place of empathy and shared human experience rather than lecturing people.
  • Reflect on the ideas, creations, and people behind them that are close to your heart to gain more clarity about the kind of things you would enjoy creating. 
  • Map out what resonates with your Dream Client when it comes to learning, entertainment, and personal growth so you can re-engineer that and get closer to the vibe. 
  • Tap into your feelings, not just your knowledge, to bring energy and emotions into your writing so you can nerd out without sounding like a boring professor.  
  • Find your voice and the courage to use it online. 
  • Get into the habit of finding metaphors and mini-stories all around you to make your writing stand out and never run out of original content ideas. 
  • Deal with some of the fears you may have around putting yourself out there online as a marketer, like the fear of selling, being seen, getting negative feedback, experiencing the “vulnerability hangover”, or your IRL friends seeing what you do. 
  • Reframe what marketing your business means for you so you can do it without using interruption-based, unethical, and pushy marketing techniques.
  • Create an offline writing practice away from the distractions and demands of the online world and work on your writing skills with focus, intention, and creative freedom. 

What’s inside:

The workbook consists of 120 thought-provoking writing prompts, plus reflection questions and bonus creative exercises.

The 5 chapters focus on 5 areas of content marketing: 

Part 1: Share Your Story

Prompts to help you spice up your writing with personal experience, storytelling, and your unique view of the world.

Part 2: Connect with Your Dream Client

Prompts to help you create a clear picture of your Dream Client in your mind so you can turn your writing into a conversation and write from the place of empathy and shared human experience.

Part 3: Teach Your Passion

Prompts to help you connect your expertise with your story, personality, and a deep understanding of your Dream Client’s needs so you can write creative, original educational content.

Part 4: Inspire Change

Prompts to help you add emotion and energy into your writing so you can write empowering, inspiring content that moves your Dream Client into action.

Part 5: Sell Your Thing

Prompts to help you talk about your offer with clarity and confidence so you can write non-sleazy, non-boring promotional content.

What it looks like inside:

Paperback details:

  • Paperback size: 7 x 10 in
  • Glossy cover
  • 160 pages 
  • Black and white interior 

The workbook is now also available as a Kindle e-book. 

What’s inside:

The workbook consists of 120 thought-provoking writing prompts and 6 bonus creative tasks. The 5 chapters focus on 5 areas of content marketing: 

Part 1: Share Your Story

Prompts to help you spice up your writing with personal experience, storytelling, and your unique view of the world.

Part 2: Connect with Your Dream Client

Prompts to help you create a clear picture of your Dream Client in your mind so you can turn your writing into a conversation and write from the place of empathy and shared human experience.

Part 3: Teach Your Passion

Prompts to help you connect your expertise with your story, personality, and a deep understanding of your Dream Client’s needs so you can write creative, original educational content.

Part 4: Inspire Change

Prompts to help you add emotion and energy into your writing so you can write empowering, inspiring content that moves your Dream Client into action.

Part 5: Sell Your Thing

Prompts to help you talk about your offer with clarity and confidence so you can write non-sleazy, non-boring promotional content.

What it looks like inside:

Paperback details:

  • Paperback size: 7 x 10 in
  • Glossy cover
  • 160 pages 
  • Black and white interior 

The workbook is now also available as a Kindle e-book. 

Get it on Amazon:
USA | UK  | GERMANY FRANCE | SPAIN ITALY | JAPAN | CANADA 

Get it on Amazon:
USA | UK  | GERMANY FRANCE | SPAIN ITALY | JAPAN | CANADA