Let’s design your own plan for a better world.Before you come up with a business plan, you need a business vision.
Everyone tells you that you need a business plan. And it’s true, you do need a business plan. But before you create one, you need a business dream. A vision. Your True North. Your plan for a better world.
You need to know where you’re going and why.
Not because “people don’t buy what you do, they buy why you do it”—which is also true—but because by working from the inside out, you’ll have a chance to impact more people and get them buy into your vision of the better world.
And that’s what matters.
5 brandstorming exercises to help you uncover your “why,” values, and personality, draw a line between YOU and your brand, and design your plan for a better world.
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