How to Share Your Achievements without Bragging
When you’re a kid, they teach you that self-praise stinks.
Then you grow up and the world starts asking:
★ What’s your greatest accomplishment?
★ What are you good at?
★ Why should we hire you?
★ Why should I trust you?
Or even worse. No one asks, they just expect you to stand up and declare your achievements in a loud and proud voice. Which is the most stinky/uncomfortable thing you can imagine.
So there you are. Your future depends on a skill no one has ever taught you—except for teaching you how to hate it: selling yourself.
Let’s talk about how to sell yourself online as a small business owner in a way that doesn’t smell like bragging.
How to sell yourself online as a small business owner in a way that doesn’t smell like bragging.Click To Tweet
How to write about your accomplishments without coming across as an egoist
Here are a few tips and tricks:
Serve the facts without sauce
You don’t have to sugarcoat, explain, or apologize for your victories. If you want to add something, add gratitude. Compare:
★ Fact + sauce: I don’t want to brag, but I’m booked out six months in advance.
★ Bare fact: I’m booked out six months in advance.
★ Fact + gratitude: I feel so lucky to be booked out six months in advance by my brave and crazy-talented dream clients.
Sharing numbers and specific info is the most natural thing you can do, and it’s also the most powerful one. Avoid vague declarations. Compare:
★ Vague: I’m an influencer in the field of psychology.
★ Specific: My work was featured in Psychology Today, Monitor on Psychology, and The National Institute of Mental Health.
Don’t share all of your achievements (at one place)
Make a list of all of your accomplishments, but don’t share them all. From everything you’ve done that you’re proud of, you need to choose what’s super relevant to your Dream Client. What do they need to know so they can trust that you’re the one to solve their problem?
The thing is, a long list of successes doesn’t make you more trustworthy. It makes you hard to relate to and widens the gap between you and your reader/potential client.
On your about page and in your bios, include only the must-know facts. Spread the rest over your online presence and let your readers find it.
This also has a psychological reason: Learning about an accomplishment as if by accident is more impactful than reading about it somewhere where you would expect it, like an about page or a bio.
Talk about the accomplishment, not about yourself
★ Focused on you: I’m a bestselling author.
★ Focused on the accomplishment: [My book] is an Amazon bestseller.
Don’t consider this a rule. Sometimes, focusing on you works better (short bios, for example).
You know what I mean; we all are guilty of this sometimes: “#thatawkwardmoment when you see a total stranger on the train reading your book! So embarrassing LOL”
Downplaying your accomplishments using self-deprecating humor doesn’t make you sound relatable; the effect is the opposite.
Emphasise the hard work and the lessons you’ve learned
Talking like you barely tried while writing your bestseller or learning six languages sounds arrogant. The catch here is that we often say things like, “Oh, you mean this? That’s nothing!” when we don’t want to boast. But again, the effect is the opposite.
Let your fans and clients do the boasting for you
Sharing your success through testimonials, reviews, and endorsements prevents the awkward feeling that encompasses you when you talk about yourself.
Plus, it boosts your credibility like crazy. Because even when it’s on your website or social media, praise from someone else is more convincing than anything you can ever say about you.
Share your struggles, too
Your wins aren’t the whole story. To make sure that the picture you’re showing online depicts a human being and not a robot, an alien, or a shapeless and soulless entity, you need to share both your achievements and struggles.
Because where there’s no struggle, there’s no story, no empathy, and no human connection.
Share your struggles without losing credibility and your accomplishments without boasting.Click To Tweet
How to talk about your struggles without losing credibility
As someone who is building a business around helping people, you don’t want to look as if you have no idea what you’re doing. So, doesn’t talking about your low points hurt your credibility?
In fact, no. It enhances it.
The thing is, your Dream Client needs to be able to relate to you so they can trust you. You can’t just yell at them from the “other side,” waving your degrees, income reports, and certificates. You need to show them that you’re a human being and you have been there.
Of course, at the same time, you want to make it clear that you know the way out.
So yes, do talk about your struggles, but not as they’re happening. Talk about what happened and how you solved or overcame it.
That’s how you turn the low point into an inspiring story that shows empathy, encourages trust, and establishes a human-to-human connection without sacrificing your expertise and credibility.
✯ Make a list of all your achievements. Then think about your Dream Client: What do they need to know to trust you? What else might they find relevant or interesting? Decide what is super important (to share on your about page and/or bios) and what you’ll share elsewhere (emails, blog, social media, webinars, and so on).
✯ In the comments, please tell me: Do the tips make you feel better about sharing your achievements online? Do you have anything to add?
✯ If you liked the article, would you please share it on your favorite social media? Thank you!